Private Preview

Welcome, Joe — let's take a look.

Hey Joe — Phil here. Took everything you've already got — your photos, your reviews, your services, your real-estate work — and rebuilt the whole site around it.

Goal: rank you #1 across Chautauqua County and Warren PA on Google, and convert way more of the people who land on the site into actual booked shoots. The current site is fine; the new one is built to compete.

Click around both. Compare. Tell me what you love, what you'd change, what's missing. Below the buttons, I've also laid out optional add-ons we could build into the site — ranked by what I'd recommend first. No pressure on any of it. We'll talk.

— Phil
Option A

View Your New Site

The full redesign. 10 pages, every service, real reviews, FAA Part 107 leveraged, Chautauqua + Warren coverage.

Open the demo →
Option B

View Your Current Site

joegustafson.com as it is today. Open in a new tab so you can flip back and forth between the two.

Open in new tab ↗

Optional Upgrades

Things we could add to the new site, ranked by what I'd do first.

You don't need any of these to launch. They're listed in the order I think would move the needle most for your business — based on what I see other photographers in the region missing, and what your reviews and existing work tell me about how clients actually use you.

1 Do This First

Migrate your Facebook reviews to Google

You have 17 five-star reviews on Facebook and zero on Google. We send a quick text or email to those clients with a one-click Google review link.

Phil's take This is the single biggest move you can make this year — bigger than any site change. Reviews on Facebook do almost nothing for your Google ranking. Migrating even 8 of those 17 to Google could be the difference between you ranking #4 and #1 in Jamestown searches. Cost is basically zero, time is a couple hours.
Interested? Let me know — I'll draft the messages and send you the contact list to copy.
2 High Impact

Cinematic looping wedding-reel hero

Replace the static wedding photo on your homepage with a 10-second silent video clip from one of your wedding films, looping behind the headline.

Phil's take Most regional photographers can't do this because they don't have video footage. You do — your YouTube has clips ready to use. This one move makes you look like a $5K-a-day Pittsburgh wedding studio instead of a regional photographer. It's the visual signal that tells visitors you're in a different tier within 2 seconds of landing.
Interested? Pick a clip you love and we'll edit it into a hero loop.
3 High Impact

City pages for Warren PA, Sugar Grove, Russell, North Warren

Each town gets its own dedicated page on the site, ranking specifically for searches in that town.

Phil's take There is literally no one in Warren County PA combining FAA-licensed drone with full-service photo and video. You're 30 minutes from Warren and the entire NW PA real-estate market is a green field. Your current site says "Chautauqua County" — Google has no idea you serve PA. Adding these pages opens an entire second market with very little competition. This is real money.
Interested? We'd add one new town page per month so it stays fresh in Google's eyes.
4 High Impact

Auto-pulling portfolio from your ShootProof galleries

Your portfolio section automatically shows your most recent shoots without you doing anything. New session goes in ShootProof → it appears on the site.

Phil's take Most photographer websites have stale portfolios because manually updating is a pain. This solves it permanently — your "recent work" is always actually recent. ShootProof has an API that supports this. Bonus: clients clicking a gallery on your site get sent right into ShootProof to log in and shop prints. Same flow you have now, just inside your own brand.
Interested? Send Phil access to your ShootProof account and we wire it up.
5 High Impact

Email automation for review collection

Three to five days after every delivered shoot, the system automatically emails the client a "loved working with you, would mean a lot if you'd leave a Google review" message with the direct link.

Phil's take Photographers who automate this typically collect 3–4× more reviews than ones who ask manually. You've got 17 reviews after years; with automation you'd realistically be at 100+ within 12 months. Reviews compound — every new one is more rank lift, more conversion lift. This is one of the most effective things any service business can install.
Interested? We set it up once and it runs forever. You'll get a weekly summary of who's reviewed.
6 Worth Considering

Custom landing pages for premium real-estate listings

Each premium listing gets its own dedicated URL like joegustafson.com/listings/123-canterbury — full gallery, drone video, listing details, agent contact info.

Phil's take Real-estate is your volume work. This gives agents one polished URL they can text to buyers — way better than an MLS link. It's also a real upsell justification — your $650 Full Package becomes "$650 plus a dedicated listing page" which is something competitors can't match. Each page is also a piece of SEO content for that neighborhood.
Interested? Best as an "add-on" agents can pick when they book the Full Package.
7 Worth Considering

Online booking with calendar integration

"Book a session" button on the site shows your real calendar, lets clients pick a time slot and pay deposit instantly — no email back-and-forth.

Phil's take Lower priority for you specifically because your same-day reply rate is already great — clients aren't waiting on you. But if you ever want to scale beyond what one phone can handle, this is how. Also reduces the "sounds good let me check my schedule and get back to you" loop. Small lift today, bigger as bookings grow.
Interested? Embeds with Calendly or similar — works alongside your phone bookings.
8 Worth Considering

Wedding pre-shoot questionnaire

Couples fill out a digital prep form — schedule, special people, must-have shots, music for the highlight reel. Auto-emailed to you as a printable cheat sheet.

Phil's take Specifically for weddings, not other shoots. Reduces the "did I get every shot they wanted" risk. Couples appreciate that you're organized and prepared. Also doubles as a sales tool — when prospective couples see the form, it signals you've shot enough weddings to know what matters.
Interested? Built once, replaces all the back-and-forth before each wedding.
9 Later

Photography blog & case studies

Monthly post with recent shoots — "wedding at the Athenaeum," "real-estate listing in Bemus Point" — building a content engine over time.

Phil's take Slow burn — pays off at the 6-12 month mark, not in week one. Lower priority than city pages because it's the same content effort but city pages target buying intent more directly. Worth doing eventually but only after the higher-impact stuff is in place.
Interested? One post per month, themed around your most photogenic recent work.
10 Later

Self-edit portfolio so you can update without calling anyone

A simple admin tool where you log in, drag-drop new images, write a caption, save. The site updates instantly.

Phil's take Useful if you want full independence and prefer to manage things yourself. Lower priority because option #4 (auto-pulling from ShootProof) basically eliminates the need — your portfolio updates without you doing anything. Worth it only if you want manual curation control.
Interested? Tells me you want hands-on control rather than the auto-feed approach.

Take your time. No rush.

Browse around, click stuff, see how it feels. When you're ready — or if you want to chat through any of the upgrade options above — text or call Phil. Happy to walk through any of it as deep as you want to go.

Open the New Site → Open Your Current Site ↗